What is email marketing? Email marketing is a form of digital marketing that uses email to promote products and services to potential or existing customers. Email marketing is known as one of the most basic methods developed by B2C (business-to-consumer) and B2B (business-to-business) companies to create brand awareness, increase customer loyalty and conversions. Why is email marketing important? While email marketing is among the most profitable one-to-one marketing channels, Statista predicts that global revenue from email will reach $17.9 billion by 2027. This means that many companies are using email successfully! Let's look at the three most important aspects of email marketing for your business. 1. Data Collection One of the main reasons why companies leverage email is to serve the purpose of data collection. As third-party cookies are slowly being phased out, getting email subscribers with the consent of your business is a great way to collect personal data. There is nothing more natural than consumers wanting to protect their personal information. Therefore, businesses need to adopt and take necessary steps towards data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information to build brand loyalty and awareness. 2. Inbound Marketing Email marketing can also help you attract potential customers using relevant content. So how can email marketing feed into all aspects of your inbound marketing strategy? Emails are a convenient way to engage with potential customers who have already shown interest in your company, product or service. They can do this by choosing to subscribe to a newsletter or by creating an account